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Groupthink vs Thinking Together

  • Writer: Niclas Norgren
    Niclas Norgren
  • Apr 8
  • 2 min read

Updated: Apr 10

Meetings can look collaborative while the most important thinking happens somewhere else. What passes for alignment is often something thinner: a smoother path to agreement, with less of the group’s actual intelligence involved.


Most organizations spend a surprising amount of time in meetings.


On the surface many of those meetings look collaborative. Ideas are discussed. People nod. A direction gradually emerges that everyone seems comfortable with. The meeting ends on time and the group moves on.


From the outside this looks like positive alignment. But something subtle often happens in the room. People quickly sense which opinions are easy to express and which ones might slow things down. Questions become softer. Doubts remain unspoken. Instead of exploring uncertainty, the conversation gently moves toward agreement. The meeting feels productive.


Later, perhaps in the corridor or over coffee, another conversation occurs.


“I'm not sure that will work.”

Someone else nods.

“Yes… I had the same thought.”


These quiet conversations after the meeting are surprisingly common. And they reveal something important. The organization is not lacking intelligence. The thinking is clearly there.


It just did not happen in the room where the decision was made.


When meetings reward agreement more than exploration, people gradually adapt. They learn which doubts are safe to raise and which ones are better kept to themselves. Over time the group becomes smoother — and less thoughtful.


Decisions start to move faster, but not necessarily in better directions.


Risks remain invisible until they are difficult to ignore. Weak assumptions travel further than they should. And problems that might have been solved early become harder to correct later.


From the outside the organization still appears aligned.


Inside the room, however, something valuable has been lost: the ability to think together.


This is how groupthink forms. It rarely feels dramatic when it happens. It usually arrives quietly and conversations become slightly safer. Disagreement becomes slightly rarer. Meetings become slightly smoother.


Over time those small shifts add up. The organization continues making decisions, but with less of its collective intelligence involved.


Thinking together looks different.


In those conversations people question assumptions, test ideas and occasionally disagree quite openly. The discussion may become intense for a moment — but it stays focused on the work rather than the people.


Weak ideas improve. Strong ideas become clearer. And sometimes the group changes direction before a poor decision travels too far.


People leave the room not only with a decision, but with a shared understanding of why that decision makes sense.


The trap of groupthink is not conflict. It’s comfort.


Collaboration was never meant to produce harmony. It was meant to produce better results.




Read next: Losing Strategy


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